A 20-minute deep dive into Amazon A+ content.
By George Barnett Reid 👀 · August 2, 2021 · Curated by George's Blog
A 20-minute deep dive into Amazon A+ content.
Here’s what I cover 👇
➡️ What impact can A+ have on your conversion rate
➡️ How can A+ drive lifetime value and higher basket size
➡️ What influences ranking on Amazon and how A+ can improve yours
➡️ 3 factors that determine your relevance for a keyword on Amazon
➡️ How your Amazon flywheel compounds with great A+ content
➡️ Specific components to an A+ page that you can include and why
➡️ The MICRO and MACRO strategies I always think about when looking at A+
➡️ Understanding that A+ is an investment and not just a cost
In the Amazon consulting world we have a LinkedIn echo chamber. Noise bouncing back ‘n forth. Amazon advertising makes up a lot of that noise right now.
So it should. It’s exploding.
But Amazon advertising does not matter IF you can’t convert those customers. The rule of thumb will always be: 1st you have an operational base, 2nd you have branding, 3rd you have advertising.
This is my Mountain Strategy I refer to time and time again.
Hire an ads agency. Employ that new expert in your team. Invest in that ppc course. Do all of this. But also ensure that you’re crystal clear on the importance of exceptional content that converts those customers.
LinkedIn only allows me to add a 10-minute video, so I’ve got the full thing on the 𝐠𝐞𝐨𝐫𝐠𝐞𝐬 𝐝𝐨𝐭 𝐛𝐥𝐨𝐠 for you to indulge in. I will link in the comments below.
I will also upload the text version there.
#itsalwaysdayone