I'm reviewing 256 Amazon storefronts today.
By George Barnett Reid 👀 · July 26, 2021 · Curated by George's Blog
I'm reviewing 256 Amazon storefronts today.
So far 20% are good.
It appears to be incredibly challenging or just not important for brand owners to optimise their storefront on the marketplace.
Which shocks me. Your conversion rates on Amazon are inevitably much higher than that of your website. I expect many of these brands owners put a great deal of thought into how their website looks, feels, performs, but not on Amazon.
What's also common is how often they've done the hard work. Their detail pages look pretty strong. They have infographics and lifestyle shots. The work has been done. If you just repurpose what you've already got and put a touch of thought into the customer journey, then you're 60-70% of the way there.
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#itsalwaysdayone