Your packaging can attract the neighbours attention. The neighbours could become
By George Barnett Reid 👀 · July 20, 2021 · Curated by George's Blog
Your packaging can attract the neighbours attention. The neighbours could become customers.
Who Gives A Crap do an excellent job here. Let me explain why:
- The packaging looks nice.
- The packaging reinforces the benefits.
- The packaging stands out amongst other packages. Proven in this example.
- The packaging is an extension of their brand.
- The packaging gets your attention. "Nice bum!"
Lots of people live in shared apartment blocks. It's not uncommon to have boxes left in the lobby, particularly big packages.
Lots of people may walk past your packaging. Perhaps multiple times per day.
We are inquisitive creatures. If something looks interesting and it's been there a while, we like to go investigate.
For toilet paper this is perfect. Every single person in my apartment block uses it. I hope. So technically, everyone can resonate with the benefits disclosed on the side of the box.
This presents an exellent opportunity to compel another person to try your product. You could perhaps go a step further by having a QR code on it which says "I see you looking at my bum. Scan to try our sample pack."
Admittedly, using the term bum and try in the same sentence could raise a few eyebrows, but you get the picture.
1)Introducing an easy next step when we’ve generated intrigue.
2)At a time where we're so used to QR codes.
3)Plus with the simplicity of Apple Pay.
4)You can acquire a new customer in seconds.
Who Gives A Crap - do you want me to join your marketing team?
#itsalwaysdayone