Amazon advertising cost-per-clicks are up 18.4% MoM in the UK consumables catego
By George Barnett Reid 👀 · July 14, 2021 · Curated by George's Blog
Amazon advertising cost-per-clicks are up 18.4% MoM in the UK consumables category.
Let me explain why and what you can do 👇
Why:
➡️ Increase in advertisers (brands bidding)
➡️ Increase in budget (allocating more spend, perhaps shifting from social?)
➡️ Bigger brands taking Amazon more seriously
➡️ Increased education on why top of search is important (70% of sales)
➡️ Increase in Amazon aggregator companies. They have deep pockets. They understand the value in winning a customer.
What can you do?
➡️ Check keyword relevancy (should you be there?)
➡️ Ongoing keyword research. Increase long-tail keywords which are lower cost.
➡️ Adjust max bids for relevant keywords. Ensure you remain visible.
➡️ Improve your detail page. Focus on increasing conversion rate. Better conversions allow you to bid lower in the future.
➡️ Improve your main image. This drives the click more than anything else.
➡️ Move high converting search terms in an auto campaign over to manual.
➡️ Optimise your storefront. Create richer, engaging experiences. This can drive basket size up. Allowing you to justify a higher cost per click.
➡️ Ask for help
#itsalwaysdayone #amazonadvertising #WeDoAmazonAds