What can you learn from America's fastest-growing hummus brand?
By George Barnett Reid 👀 · July 13, 2021 · Curated by George's Blog
What can you learn from America's fastest-growing hummus brand?
Chris Kirby: "just care"
I've been fanboying Chris for quite some time now. I'm not alone either. Ithaca Hummus has the most ridiculous fan base I've ever seen. Customers raving on the daily about their product.
One friend actually had this to say when I announced I had Chris coming on:
"really? wow."
True story.
In this episode we discuss:
➡️ Why you must create content that leave people with a feeling of "they get me"
➡️ Changing the perspective from "steal market share" to "let's grow this category"
➡️ Why he didn't go onto Amazon for the first 7-years but has just launched with a huge bang
➡️ Thinking about how you can communicate with your packaging
➡️ Why educating customers why you are premium is much better than running discounts
➡️ Why he lists the ingredients on the packaging twice
➡️ How important it is to "just care" and what the knock-on effect is
Link in comments.
#itsalwaysdayone