Most brands are viewing influencers as a sunk cost, but they should view them as
By George Barnett Reid 👀 · July 7, 2021 · Curated by George's Blog
Most brands are viewing influencers as a sunk cost, but they should view them as a member of the team.
Here's why:
➡️ They're actively working to generate awareness for your brand
➡️ They care about you and your brand and the customers you serve (the problem you're trying to solve)
➡️ They can remove the need to hire a content creator or team
➡️ They understand your target audience and what resonates with them incredibly well
➡️ They're good vibes. As a solo operator it can be a bit shit at times, building a mini team, even if not full-time, can help lift the spirit
Taylor explains these points much better than I do, I am merely the monkey asking the questions, then scribbling notes.
Do you think brands should work with influencers?
Link to listen below.
#itsalwaysdayone