13 years ago I bought an ex girlfriend a rose tree, instead of a rose.

By George Barnett Reid 👀 · July 2, 2021 · Curated by George's Blog

13 years ago I bought an ex girlfriend a rose tree, instead of a rose.

Her Mum (a family friend) has had it in her garden all these years. I just got this image through from my Mum as she is visiting this weekend and the thing is looking outrageously good.

On Amazon you can cheat the system to get some quick wins and early success - one rose.

Or you can lay a foundation, build out an operational base, then double down on branding, and finally hit the advertising (plant seed) - an epic rose bush that delivers every year.

I personally like to help brands think about sustainable success. We often turn brands away when they’re asking for Amazon advertising help because they’re not ready.

Driving traffic to a listing that doesn’t convert or can’t be consistently fulfilled is a waste of money.

You can start ads on day one, and I highly recommend you do, but ensure you’ve got some nice soil and a good spot in the garden first.

🌹 vs. 🥀

#itsalwaysdayone

View the original post on LinkedIn

More from George Barnett Reid 👀