Invoke an emotion with your brand.
By George Barnett Reid 👀 · June 24, 2021 · Curated by George's Blog
Invoke an emotion with your brand.
Whether that’s telling people who think it’s too expensive to fuck off or explaining that you’ll be using the money to buy a 5-bed, OR BOTH.
It’s gonna raise a few feathers and help differentiate you.
Same goes for brands like Rifle Coffee Company. They’re not trying to sell to everyone and their coffee isn’t different. Their messaging is though.
#itsalwaysdayone #beers