When Amazon first launched their advertising service their team in India were se
By George Barnett Reid 👀 · June 9, 2021 · Curated by George's Blog
When Amazon first launched their advertising service their team in India were setting up campaigns for brands for free. Which in theory is great, until you understand some of the internal goals those teams had.
Himanshu spent 3.5 years working at Amazon India within the newly formed advertising team. He's since been leading our Amazon Advertising team, supporting brands across the globe with their PPC strategies.
In this episode we discuss:
➡️ What is it like to work for Amazon India
➡️ Why his moral compass was often challenged with Amazon's KPI's
➡️ What Amazon's initial onboarding process looked like when launching advertising
➡️ Amazon advertising trends from the last 6-months
➡️ How one ad type drove a 70% increase in overall sales whilst every other type was banned
➡️ Should you use software for amazon advertising
➡️ Why in-depth reporting helps brands on Amazon make better decisions
I'll fling some links in the comments!
#itsalwaysdayone #amazonadvertising #amazonian