Ben was of Thrasio's first European buys way back before this aggregator world g

By George Barnett Reid 👀 · May 27, 2021 · Curated by George's Blog

Ben was of Thrasio's first European buys way back before this aggregator world got silly.

It's my 4th episode in a row where I've talked around the Amazon aggregator topic but this one is different because I poke him on the nitty-gritty details required to get more $$$.

In this episode we discuss:

➡️ 2 clinical things you need in place to maximise your value when selling

➡️ Why planning to sell should be your immediate thought, never "I must sell"

➡️ Why it's important not to be responsible for everything in your business

➡️ Why many brand owners get a fraction of their actual value when working directly with aggregators

#itsalwaysdayone

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