#11 focused a bit more on packaging ideas
By George Barnett Reid 👀 · May 5, 2021 · Curated by George's Blog
#11 focused a bit more on packaging ideas
I like when brands really think about their packaging because it's the customer's first touchpoint they have with a brand they've discovered online.
It provides you with an opportunity to invoke emotion, which can be carried through to that customer's overall perception of how your brand makes them feel.
If you want them to come back, then you want them to feel warm and fuzzy about you.
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