Jon completely changed how I think about email collection.
By George Barnett Reid 👀 · April 27, 2021 · Curated by George's Blog
Jon completely changed how I think about email collection.
One of the best conversations I've had on customer journeys in a very long time and sets the tone for what we can expect from 2021 onwards.
𝐈𝐧 𝐭𝐡𝐢𝐬 𝐞𝐩𝐢𝐬𝐨𝐝𝐞 𝐰𝐞 𝐝𝐢𝐬𝐜𝐮𝐬𝐬:
➡️Why email pop-ups are done wrong 98% of the time
➡️Why you don't need a membership, you can just make all customers members
➡️Most sales are down to timing not the offer
➡️The biggest mistake we make with email collection
➡️Integrating quantitative with qualitative data
➡️The downside of dirty data
#itsalwaysdayone