One question I ask on the podcast each week is “do you think data is levelling o
By George Barnett Reid 👀 · April 21, 2021 · Curated by George's Blog
One question I ask on the podcast each week is “do you think data is levelling or widening the playing field?”
Interestingly we get a mix of answer. On one side the access to data levels it, but the ability to utilise said data IMO widens it.
Big brands have access to expensive tools and excellent teams to crunch the numbers and derive valuable insights.
Phil and Sally who’ve started a little brand with a unique product don’t stand a chance as they’re too busy on Canva making Instagram images, amongst 812 other tasks.
#itsalwaysdayone