Lisa has been a packaging journalist since 1982. She's the executive editor of P

By George Barnett Reid ๐Ÿ‘€ ยท April 21, 2021 ยท Curated by George's Blog

Lisa has been a packaging journalist since 1982. She's the executive editor of PackagingDigest.com (Packaging Digest) and could not be better placed to take us through what many deem the unsexy world of packaging.

๐ˆ๐ง ๐ญ๐ก๐ข๐ฌ ๐ž๐ฉ๐ข๐ฌ๐จ๐๐ž ๐ฐ๐ž ๐๐ข๐ฌ๐œ๐ฎ๐ฌ๐ฌ:

โ˜‘๏ธHow can you make your packaging sustainable in a world that has suddenly started caring about it, particularly since Covid

โ˜‘๏ธWhy Amazon reward brands that package products well and how to ensure you are

โ˜‘๏ธThe 4-step experience customers have with your packaging and what to think about within each step to significantly improve how your customers think about you as a brand

โ˜‘๏ธHow AI (artificial intelligence) could be changing the face of how we design packaging and whether it'll ever be able to replace designers

https://lnkd.in/euwMzSC

#itsalwaysdayone #packaging #amazon #ecommerce

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