There’s 1 thing I’ve always said I’d do if I were to launch my own brand. VALIDA
By George Barnett Reid 👀 · March 16, 2021 · Curated by George's Blog
There’s 1 thing I’ve always said I’d do if I were to launch my own brand. VALIDATE.
Now the time has come. Here’s what I’ve started with...
Rather than going out and getting any samples
Which was admittedly the first pathway I thought about going down, based on my product research
We’ve just decided to take it back a step
Because no one wants that square in a round hole situation
And we’re also in no particularly hurry
So we’ve started with continent
We’ve hired a stellar copywriter, “she studied English at Oxford” I repeated to my CO-founder
Now we’re working on our narrative, our voice.
Piece number 3 should be complete today, then we’ll start rolling it out to Facebook groups
We’ll do this because it’s free to begin with and we can collect some very early feedback. These groups are also heavily targeted, so we get a feel for how our style is resonating with the target audience straight away
Initially we’ll post the whole text from the blog post straight inside the group, so they can consume there and we don’t irritate group owners
Then we’ll reference our new blog which has 2 other posts should they want to explore more
We’ll also rotate what that initial post is, to again sense what gets good engagement and click through
This will form the base for
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