2 things a coffee shop can achieve with something like this...
By George Barnett Reid 👀 · March 13, 2021 · Curated by George's Blog
2 things a coffee shop can achieve with something like this...
Firstly,
They invoke an emotion
Rather than giving me a shitty cheap cup which is of plain colour, this one has a little bit of jazz, weight, and texture to it.
The pot is nice.
I feel something. Rather than nothing.
Secondly,
The wooden boards were one off purchases. Combine them with the pieces mentioned above and I’ve come to expect a certain experience each time.
The board is unique. Even for a funky-ish area like Bondi Beach.
They’ve essentially got a brand vibe going on.
Whenever anyone asks about The Nine, I immediately think of this. I experience the emotion again.
Brand. Occupying a corner of my mind.
The thought process applied by them here can be applied to all businesses.
You could apply it with your packaging, customer service, or website. Anything really.
Check out my Amazon Creatives Facebook group for heaps of practical examples on Amazon.
#itsalwaysdayone #branding