"Sweatpants friendly"
By George Barnett Reid 👀 · February 24, 2021 · Curated by George's Blog
"Sweatpants friendly"
Never miss an opportunity to invoke emotion, as we remember those peak feelings!
Those peaks could be both negative or positive.
We remember the peaks though.
If you invoke a positive emotion with something funny, e.g. today at the end of a product video for Riverside.fm they said "sweatpant friendly".
It tickled me like a small child.
I wasn't cackling away in the same way my girlfriend does daily.
It was just a tickle.
I was already impressed by their offering, but this was a nice cherry on top that made me feel a little good inside.
That little bit of goodness is going to be connected to them as a brand now.
If you can achieve these little peaks with your brand touchpoints, I assure you that you'll be better off for it.
Go tickle.
#itsalwaysdayone