Another storefront example for you.
By George Barnett Reid 👀 · February 22, 2021 · Curated by George's Blog
Another storefront example for you.
Here's what I like...
✅ They assist the customer by helping them navigate the store based on "need". Notice the menu item "shop by need". I honestly have no idea why more brands aren't doing this.
✅ They reinforce the various paths the customer can go down with their search on the main homepage using images
✅ They shove their new message "we're great for the planet" down your throat. So you know they're good people. Everyone likes good people.
✅ They use pages like sales pages for the product, like A+ on steroids. Again, why more brands don't do this is unknown to me.
It's not all sunshine and rainbows.
❌ No video
❌ No change to headline images
❌ Big clunky text at times
❌ No reviews
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