🙉 Filter all of your content through a brand story. Listen to this👇
By George Barnett Reid 👀 · February 19, 2021 · Curated by George's Blog
🙉 Filter all of your content through a brand story. Listen to this👇
"I genuinely was in the place where I wasn't living a generous life. And I wanted to figure out how to connect, generosity, to provide for my family, right?
Those can seem like they're antithetical. But I wanted to pair them, and so the idea of having a brand that you know was connected to every single purchase is connected to a charitable gift.
That's my brand story. So gifts that give back and so connecting that from the top to the bottom, every image, every video, every product we developed the product design. It's all filtered through that story."
#itsalwaysdayone