3 opportunities.
By George Barnett Reid 👀 · February 11, 2021 · Curated by George's Blog
3 opportunities.
Each row presents an opportunity for the customer to click on someone else's product....
If you've got a great range. If you've got a bit of extra budget. If you understand your lifetime value after the first sale.
You can be much more aggressive with your defensive advertising strategy.
It's not for everyone. It can consume offensive budget that might have a much higher ROI. But it's certainly something you want to be very aware of. It'll increase your conversions. Which'll make the whole flywheel spin a whole lot better.
#amazonadvertising #itsalwaysdayone