Sorry, more examples of 'nice to look at' content on Amazon.
By George Barnett Reid 👀 · February 10, 2021 · Curated by George's Blog
Sorry, more examples of 'nice to look at' content on Amazon.
First: great work owning their brand name in the search. Really strong defensive play here. It works even better because of their bold colours makes it feel like they literally own this real estate.
Second: interesting little toggle button on the top of search ad there.
Third: some really nice infographics that reinforce the benefits of the item. All of them have gone through the brand filtration system so they look and feel like Poppi.
Fourth: belting storefront. I had high hopes when I started my search that I'd be aroused by the store, and I was not let down. The brand story continued from page to page, listing to listing.
Well done Poppi.
I've featured you folks before in the Amazon Creatives Facebook group, and I'll be featuring you again. nice!
#itsalwaysdayone #amazon #content #brandstory #storefront #buildthemoat #amazonadvertising