This copywriting strategy is genius.
By George Barnett Reid 👀 · February 4, 2021 · Curated by George's Blog
This copywriting strategy is genius.
Wild Cosmetics are asking their VIP group how they'd describe Wild to a friend
They've got over 1000 members in their VIP group
With healthy engagement
So they'll now have a really strong response rate for this simple multi-choice survey
They'll be able to use the descriptive terms selected by THEIR CUSTOMERS
To write their copy in the future, or rewrite what they currently have
You've heard of this with Amazon reviews before
You want to speak in a language that your target customer understands best
A language that resonates with them
Because the more levels on which you connect
The more likely you are to acquire a customer
And the more likely you are to build a relationship
Which is great for lifetime value
And great for business
What other brands have you seen doing this well? Would love to speak with them!
#itsalwaysdayone #copywriting #amazon #buildthemoat #branding #customer