Time to get offensive
By George Barnett Reid 👀 · February 2, 2021 · Curated by George's Blog
Time to get offensive
With Amazon advertising, you have 2 options:
1) Defensive
2) Offensive
This is an excellent example of someone being super aggressive with their offensive advertising.
Not only are they occupying a large part of the top of page shelf space
But they're clever with their images
Notice those tubs filling every inch of space available
Ramming out any white space
So it's just a potent headshot of orange bliss
I like that, I like that a lot
Today's mini-ad-lesson is to be aware of both advertising types
You can't always be great at both (unless you're minted)
But being aware of them will serve you well.
#amazonadvertising #ecommerce #ppc #itsalwaysdayone #buildthemoat
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