How often do you look at your conversion rate?
By George Barnett Reid 👀 · January 18, 2021 · Curated by George's Blog
How often do you look at your conversion rate?
I'm often astonished how many sellers don't know how to find this figure, yet pump money into Amazon Advertising.
Back in the day when I used to do webinars
I'd use the analogy of a high street shop
Imagine you were grabbing people walking on the street and sending them into your shop
Paying a couple of coins each time someone entered
And you did this all day, all week, all month
Spending thousands to send these people in
There's a full-on herd of people funneling into your shop now
And when they finally get inside...
It's a shit hole.
Cardboard boxes everywhere
Spilled milk
Disorganised shelves
Grease and dust on your products
Those customers are obviously going to spin on their heels!
It's EXACTLY THE SAME with an Amazon listing/storefront
Don't send them
Unless you can convert them.
#itsalwaysdayone #amazonadvertising