Quick tip: Ask yourself what are the trigger terms or bits of information your t
By George Barnett Reid 👀 · January 13, 2021 · Curated by George's Blog
Quick tip: Ask yourself what are the trigger terms or bits of information your target consumer is looking for, then give it to them straight away.
With this example, as someone who looks for high protein options, I want to know 1 thing within seconds of picking up or glancing at a product
How many grams.
Don't make me work for it.
Give me the grams.
The same applies to multiple categories or product niches.
Figure out what your target really cares about
What solution they are ultimately seeking
Then heap up a tablespoon and impersonate a plane.
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