This storefront mock-up for Aesop is pretty insane
By George Barnett Reid 👀 · December 7, 2020 · Curated by George's Blog
This storefront mock-up for Aesop is pretty insane
Brands must be thinking...
"How can we create an experience on our site"
It's a fine balance between trying to hard and ruining the customer journey
But if you get it right, you can
I'm gonna say it, don't try and stop me
INVOKE AN EMOTION
Which is a core theme of mine
It ties nicely in with building the brand moat
This is why, no matter how big the Amazon channel gets for you
You've still got to be investing in your own platform
☑️ Solidifying your relationships with customers
☑️ Building loyalty, referrals, and repeat purchases
☑️ Diminishing the over-reliance on Amazon and removing that 'single point of failure'
Credit to this excellent creator in the comments
#itsalwaysdayone #buildthemoat #amazon