Lead magnets are great to pull an Amazon customer into your brand's ecosystem in
By George Barnett Reid 👀 · October 30, 2020 · Curated by George's Blog
Lead magnets are great to pull an Amazon customer into your brand's ecosystem in order to connect with them on a deeper level, deliver more value, and build your brand moat.
It doesn't really matter what the lead magnet is, the main thing is that it's catchy enough to grab a touchpoint from your customer.
The touchpoint could be an email address, or a chatbot subscriber, or the joining of a Facebook group.
Landing pages often play a key role here. You can direct them to a landing page that has a singular action for them to take.
Not more than one action, as people get confused, make it easy for them.
If your action is to download a free guide, something like SmartMockups are great for creating enticing visuals as you see here.
This is not a plug for a new thing I'm launching called Amazon Creatives with PickFu and Black Label Creations. It's to help you connect with your customer on a deeper level and build sustainable success. Definitely not a plug, I can't stress that enough.
#itsalwaysdayone #buildthemoat #AmazonCreatives