Two types of #AmazonCreatives today, you'll see some beautiful product compariso
By George Barnett Reid 👀 · October 27, 2020 · Curated by George's Blog
Two types of #AmazonCreatives today, you'll see some beautiful product comparison images + you'll see some excellent before/after shots as user-generated content.
I actually dropped the ball on this one...
I saw BETTERWAY and thought "phoar, that's great, that really is"
But I then really struggled to find anyone else doing it well - note to you, go do this and do it well.
So I had to think on my feet and that's why you've got some great user-generated content.
Not enough utilise their UGC on Amazon.
It's so powerful because it's literally your customers, prospects love seeing this social proof, so give it to them!
It doesn't need to come from Amazon reviews (although you should encourage/ask for it)
It can come from your Facebook group or whatever platform you're using to build a community around your brand
The main thing is, you're getting that UGC and you're putting it in your listing
#itsalwaysdayone #amazon #amazonadvertising #buildthemoat