Amazon playing with those search suggestions again, now displaying images inside
By George Barnett Reid 👀 · October 16, 2020 · Curated by George's Blog
Amazon playing with those search suggestions again, now displaying images inside of them. But this is only good news if you have a super strong main image.
Think about it...
Customers previously compared you against all the placements at the top of the search results: sponsored brands, sponsored products, organic, etc
Now they might not actually get to that point
They’ll compare against the 3-5 other product images they see in the search suggestions
If your main product image is sexy, you’re going to get those clicks
What’s the best main image you’ve seen recently? Or the most contrasting one that jumped from the page?
#itsalwaysdayone #buildthemoat #amazon #branding