So my parents have tried to go on 5 holidays this summer, they don’t usually go
By George Barnett Reid 👀 · October 2, 2020 · Curated by George's Blog
So my parents have tried to go on 5 holidays this summer, they don’t usually go on 5, it’s just because they keep getting cancelled 😂
Their latest one to Turkey, has just been cancelled, but the service was brilliant
They took this very negative, albeit partly expected, experience and turned it into a positive by offering £100 off the next purchase.
Just as I discussed in yesterday’s post
Customers expect excellence, if they get it, fine, if they don’t then it’s absolutely not fine
They can tell everyone how bad it was OR
Because of something your brand does, they can preach how great you are
Well done Jet2.com and Jet2holidays for making this into a positive (as much as it can be) experience.
What other great examples have you seen from brands recently?
#itsalwaysdayone #buildthemoat #Brandexperience