FUTURE PACING with IMAGES...
By George Barnett Reid 👀 · September 17, 2020 · Curated by George's Blog
FUTURE PACING with IMAGES...
Firstly, what is future pacing?
It’s a simple technique that can have a significant impact on your ability to persuade your customer.
This technique helps your customer visualise a new future.
Because, if your customer can’t imagine your product, then the customer will not buy into it.
Future pacing helps your customer visualise and live the vision for a brief period.
To be a persuasive marketer, you have to communicate with your customer in a way that will help them imagine and experience what you are speaking about.
Whether it’s a vision you want to rally people around, a product you want to sell, or a new procedure you want to persuade people to adopt.
It’s imperative to “future pace” your customer before they leave your product page if you want to make sure they are on board and ultimately buy your product.
You've got 3 types of images; product, infographic, and lifestyle.
Lifestyles are where the future pacing comes most into play. Just like this beautiful example below.
#itsalwaysdayone #futurepacing #amazon #photography
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