Think about this when writing Amazon content
By George Barnett Reid 👀 · September 12, 2020 · Curated by George's Blog
Think about this when writing Amazon content
Here's why:
✅ Features are aspects of your product, which could be technical or descriptive.
✅ Benefits are why that feature matters for your customers. In other words, how that feature makes their life better.
✅ Features tell customers what, and benefits tell customers why.
✅ Structuring your copy/graphics with a benefit mindset will future pace your prospect so that they feel they already have your product.
✅ Build out content with a FEATURE ➡️ BENEFIT formula for maximum conversions.
✅ Apple with their WFH advert never mentioned their features, they just displayed all of the benefits to owning the iPad.
What other brands have you seen nailing this? Drop an example in the comments
#itsalwaysdayone #branding #copywriting #amazon #buildthemoat