I've nerved jerked my meat like this before
By George Barnett Reid 👀 · September 8, 2020 · Curated by George's Blog
I've nerved jerked my meat like this before
But these guys have tossed a great opportunity away
They have their product on the highest traffic page on Amazon
All the eyeballs
Then they completely waste it with a shitty listing
It comes back to my very simple Mountain Strategy
1. Operations. Create a strong operational base with your; fulfilment, customer service, communication, etc.☑️
2. Brand. Nail all of your brand touchpoints to drive conversions and build your moat.☑️
3. Traffic. Utilise paid and free strategies to increase traffic to your pages.☑️
If you try and do 2 before 1, then you'll ultimately balls up because you'll convert customers but get stung by performance issues from bad fulfilment.
If you do 3 before 2, then you're driving paid traffic to a that doesn't convert well. Thus creating high bounce rate and actually negatively impacting your sales rank, as well as wasting money.
#itsalwaysdayone #amazonUK #amazonadvertising #dealoftheday