Sponsored Brand Video ads now available in the UK.
By George Barnett Reid 👀 · September 2, 2020 · Curated by George's Blog
Sponsored Brand Video ads now available in the UK.
"68% of consumers prefer learning about a new product through video"
My recommendation would be to start trialling these immediately.
But please note
They won't work for everyone
And assign additional budget to them rather than taking it from other successful campaigns.
Other pointers:
☑️ 6-45 second video: grab the customer by the throat
☑️ First 3 seconds is crucial: invoke emotion from the get go
☑️ Benefits, not features. You don't care what the hammer is made of, you care that it's "impossible to break" or "will never rust" or "increase accuracy so you never hit your thumb"
☑️ Remember your brands' voice. Consistent tone and story from the video, to the listing, to the store, etc.
☑️ Sound on/off, either way it should work. Use subtitles.
☑️ Split test, split test, split test. Don't ask your design person/agency for 1 video, get a few iterations. They can be repurposed anyway so it's not a one use video.
This post is getting too long, any other tips people have here?
#itsalwaysdayone #sponsoredvideo #amazonadvertisinguk #amazonuk