Is the surge in Amazon/eCommerce causing people to finally pull their fingers ou
By George Barnett Reid 👀 · August 26, 2020 · Curated by George's Blog
Is the surge in Amazon/eCommerce causing people to finally pull their fingers out and get themselves a trademark?
I'm seeing more and more signs, every month, of Amazon encouraging brand behaviour
With the change in storefront names under the title a few months ago
To 'posts' coming out of beta this week
The writing couldn't be more on the wall
Stop fannying around and feed the beast what it wants
If you're not building a brand
You're not laying a foundation for future success
You don't have a moat
And whatever castle wall you're currently building
Is one day
Going to get torn down
#itsalwaysdayone #buildthemoat #amazon #brandbuilding #trademark