"We're wasting spend on our own keywords because they want our product anyway"
By George Barnett Reid 👀 · August 26, 2020 · Curated by George's Blog
"We're wasting spend on our own keywords because they want our product anyway"
Such a stupid statement if you consider this mini clip.
If you sell a consumable product
You simply cannot grant a competitor the opportunity to pitch your customer
Even if you're literally a household name
A staple
Customers are so open to exploring new brands
Particularly on Amazon
That you could lose a customer forever
#itsalwaysdayone #consumables #amazonadvertising