UK shoppers are 4 times more likely to buy from Amazon than your own website
By George Barnett Reid 👀 · August 21, 2020 · Curated by George's Blog
UK shoppers are 4 times more likely to buy from Amazon than your own website
So should you abandon the site?
No
Because it’s part of your brand moat
When building your moat (the protection) around your brand (the castle) you’re continuously seeking ways to make it a little deeper and a little wider
Each day, week, month or year you’re looking to implement something to achieve this
It could be something simple like a product insert
Or something more complex like your subscription
But whatever it is you must always have the brand moat in the back of your mind
Your website, even if 90% of your sales happen on amazon, still plays a crucial role in the overall long term objective
To build a great brand that achieves sustainable success
Do you think everyone needs a website?
#itsalwaysdayone #buildthemoat #amazon #uk