Great insight into why big brands don't care about an 80% advertising cost
By George Barnett Reid 👀 · August 12, 2020 · Curated by George's Blog
Great insight into why big brands don't care about an 80% advertising cost
Reason being
They have data
They understand how valuable each customer is
So they treat Amazon Advertising as an acquisition channel
Rather than something that's going to destroy your margins
They know that a customer is going to buy 3 times a year
Potentially, forever
So then you're playing a completely different game when bidding on those target keywords
What do you think, would you sign off on an 80% ACoS?
#itsalwaysdayone #buildthemoat #amazonadvertising