Loads of these about at the moment, which is great
By George Barnett Reid 👀 · July 25, 2020 · Curated by George's Blog
Loads of these about at the moment, which is great
But my question to cafes is
Why don’t you do this all the time anyway?
Examples could be:
- Scan QR and leave a review to get 50% off your coffee
- Scan QR and join our list, the first email gives you 50% off today
- Scan QR and fill in our snack survey and get a free snack today
I’ve paid up to £10 for email addresses before, that’s -£10 on my balance sheet
I’m happy to go into the minus initially because I know I can make money from the email
Cafes don’t even need to “pay” for them, they just don’t make as much profit on their coffee that one time
But they can ultimately get
- repeat business
- loyal customers
- booming reviews -> new customers to come
- data on customer desires/behaviour
Blows my mind that more don’t do something which is literally so simple and takes 10 seconds whilst the customer waits for their soy latte
#ItsAlwaysDayOne