A little birdy told me that people lie about their ACOS
By George Barnett Reid 👀 · July 20, 2020 · Curated by George's Blog
A little birdy told me that people lie about their ACOS
Us (Amazon world people)...
Like to post their results
But, unbeknown to many Amazon Advertising experts, their facts could be...
Wrong.
A friend recently had a conversation with an internal Amazon Advertising specialist
Who stated that Sponsored Display Ad data is a little inaccurate right now
They said that a view/impression of a Sponsored Display Ad can count towards a sale
Even if the ad was never clicked
This means if a customer views your ad (not click) then purchases organically...
The sale will be attributed to the Sponsored Display Ad
Meaning you get $ generated for the campaign, with a cost of $0.
Thus skewing the data.
So, Amazon Advertising experts, is this something you agree or disagree with?
#amazonadvertising #CatAmongstThePigeons #whoknows