2 new features on the Amazon product detail page
By George Barnett Reid 👀 · July 15, 2020 · Curated by George's Blog
2 new features on the Amazon product detail page
Firstly
Related video shorts have always been a thing but they are now splitting them up
You can see how some brands are a) protecting themselves by uploading their videos and b) targeting competitor ASINs by uploading their videos here - this is free by the way
Secondly
In the supplements category Amazon appear to be playing with where they display important information, like # of capsules
Having worked with supplement brands before I can appreciate the benefit of this, but it's only going to be beneficial if you're uploading all the information into the backend of your listing via an advanced inventory loader file - don't be lazy.
It's always good from a defensive perspective because product targeting ads from competitors are being pushed below the fold.
Whilst you should be targeting your own ASINs anyway (DEFENSE), if you're not this is a slight saving grace.
What do you think about both of these?
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#itsalwaysdayone #buildthemoat #amazonfeature