3-minute tip on getting more value from Facebook advertising traffic that you se
By George Barnett Reid 👀 · July 9, 2020 · Curated by George's Blog
3-minute tip on getting more value from Facebook advertising traffic that you send to Amazon
Most don't do this...
They just fire someone from an ad direct to the product detail page
Downsides of this include:
- higher bounce rate (bad for your sales rank)
- not organic (wasted ranking opportunity)
- inability to re-target
There is such a simple way to improve this flow if
You implement either a 2-step URL or a Search Find Buy campaign
Linking it nicely with a landing page or chatbot
I'll drop in the first comment which strategy you should be opting for based on your current sales rank, as it's quite important.
#itsalwaysdayone #buildthemoat #amazon
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