Amazon playing with the search experience again to make it easier for customers
By George Barnett Reid 👀 · July 7, 2020 · Curated by George's Blog
Amazon playing with the search experience again to make it easier for customers to filter down.
What do you think?
Personally I think it's them shifting to a softer UI which seems to be common place on websites today.
They had this filter before, but on the left.
I think bringing it front and centre is great and is most likely driven by search/filtering behaviour.
What does this mean for you?
Well, you simply cannot rely on Seller Central / Vendor Central to update your listings now.
You must use flat files where you've got a heap of extra columns to add relevant information about your product to improve searchability!
What are your thoughts?
#itsalwaysdayone #buildthemoat