Does this make me an a** hole?
By George Barnett Reid 👀 · July 6, 2020 · Curated by George's Blog
Does this make me an a** hole?
I think part of the issue for many brand owners,
and a reason why they may never nail #Amazon
Is they don’t have any accountability.
Most of the small to medium brands I’m working with don’t actually have anyone above them or beside them holding them accountable
Which means if it doesn’t get done
It doesn’t matter.
I’m experimenting with an idea called “clubs” at the moment.
Pulling together mini groups of brand owners or channel managers
Typically with some commonality
Such as niche, category, size etc
Then we work to criticise one another and set mini tasks for the next meeting
And in true a** hole form
I’ve told them not to turn up if they’ve not done the task
#itsalwaysdayone #buildthemoat
Any ideas you think of improving this further? Do you like the idea? Am I an a**?