Has anyone received this from Amazon?
By George Barnett Reid 👀 · July 1, 2020 · Curated by George's Blog
Has anyone received this from Amazon?
#Amazon #ItsAlwaysDayOne
Clever idea from Fairy to push as they obviously have great data that shows the retention point for customers is very early on in the products experience.
ANY consumable product must be thinking about:
A) how can we got more customers trying our items
B) how can we be so sticky they never leave us
I have too many conversations with consumable brand owners quibbling over an ACOS slightly higher than what they’d like, because the profit isn’t enough on the front end...
Forgetting that if they blow the doors off the retention strategy then you’ve acquired a repeat customer - something many other product owners dream of!
Do you always think about profiting on yours amazon advertising?