Unilever ditching Facebook is certainly a huge blow for Zuck
By George Barnett Reid 👀 · June 26, 2020 · Curated by George's Blog
Unilever ditching Facebook is certainly a huge blow for Zuck
But those advertising dollars aren’t going to disappear
We can expect to see a switch of ad dollars from Facebook over to the likes of Amazon
Amazon is currently bottom of funnel
Where customers are both problem and solution aware
This means they are there to BUY
It makes it a brilliant advertising opportunity but also a competitive one, because everyone is after that 3% who are red hot
Facebook traditionally is more top of funnel. You grab a potential customer who’s not necessarily problem aware, educate and nurture them, then slide in for the sale.
Brands won’t stop spending altogether because you need traffic to succeed, so it’s logically going to go somewhere else, and Amazon is looking very likely
This isn’t great news if you’re a smaller player though, as the heavyweights are coming with there very deep pockets.
What do you think are the implications of brands leaving Facebook for advertising?
#ItsAlwaysDayOne #buildthemoat