Your call to action must be strong and contain a degree of scarcity because it i
By George Barnett Reid 👀 · June 24, 2020 · Curated by George's Blog
Your call to action must be strong and contain a degree of scarcity because it is a one-time offer.
In order to truly get action the consumer must believe there is scarcity or urgency, or both.
Will this price be available tomorrow?
Are there only 10 left at this price?
Have they got 15-minutes to get the added bonus?
Is there only 7 spots available for your monthly masterclass?
Through scarcity and urgency, comes clarity in the consumers mind of what you want them to do.
Being flakey or wishy washy with statements like "we don't know how long this will last" doesn't command attention, therefore, doesn't create action.
#BuildTheMoat #Amazon #ItsAlwaysDayOne
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