Is Zoom the best tool a business can have right now?
By George Barnett Reid 👀 · June 3, 2020 · Curated by George's Blog
Is Zoom the best tool a business can have right now?
Or are they just the best at shouting?
You can have the best product in the world
But if nobody finds it...
It doesn't matter.
I spoke with Victoria yesterday who's only just launched on Amazon.
We discussed whether she should start paying for traffic yet.
From an algorithm perspective, it makes absolute sense to start building your relevancy for your target search terms/keywords as soon as possible.
You want Amazon to see that customers find you relevant. This will compound over time, which is why it's a bugger to nudge top, seasoned veterans, from their #1 spots on sales pages.
My advice was to start advertising both on and off Amazon straight away. You get a little leg up from Amazon in the first 7-14 days as they want to introduce new products to customers as it's a good experience and competition is healthy.
Utilise this opportunity and encourage the small momentum boost with a gentle kick from paid ads.
#AmazonAdvertising #SocialAdvertising