Clicks matter.
By George Barnett Reid 👀 · May 26, 2020 · Curated by George's Blog
Clicks matter.
It doesn’t matter if you’re not a bank, if you’re ultimately trying to get a customer/prospect to do something you’ve got to make that journey as seamless and easy as possible.
Setting up a funnel to deliver rebates to #Amazon customers? Drive the number of actions needed down and watch your conversions go up!
Setting up a customer account on your store? Simplify it to necessary information to get a sale, then get other valuable data points on the customer later.
Want the customer to fly through your checkout? Ensure #ApplePay and #GooglePay are setup so they don’t need to find their card.
I actually went through the setup for First Direct and to this day hate everything about their experience, whereas #Revolut was easy enough to do whilst on my phone.
What are your thoughts?
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