Hands up if you’ve once finished an argument then you think of something that yo
By George Barnett Reid 👀 · May 19, 2020 · Curated by George's Blog
Hands up if you’ve once finished an argument then you think of something that you definitely should have said 5 minutes prior?
Now imagine that happening every day
20 times
50 times
100 times a day
You’d be on the brink of a mental breakdown
Obviously, you don’t have 100 arguments a day
What I’m talking about is your product deliveries
How many products are you currently delivering each day?
How many of those are you requesting a review from your customer…
All of them?
It’s paramount that you simply ask this question from every single one of your customers
The ask can be upfront…
“Thanks for purchasing, please leave us an honest review”
It can direct them slightly…
…“visit www amazon com/ryp” OR “scan this barcode”
Or you can ask them a little later, when they’ve had chance to properly experience your product
Of course, this requires you to connect with them
Either grabbing their email, chatbot, text etc
You typically obtain these touchpoints with a CTA within your delivery
“Extend your warranty to 2-years, scan the code below”
Initiate the conversation by adding value…
…immediately build a stronger relationship
Which works to your advantage when it comes round to asking for a review
What calls-to-action to you have working for you right now?